Travel to Vietnam under the MLC-MSME Recovery Network Post Covid-19 project

At 1:30 p.m., the research team led by Asst. Prof. Dr. Pairat Kanchanakarun, Dean of the Faculty of Economics, Chiang Mai University, and Assoc. Prof. Dr. Nithi Phatthanit, Project Leader Had a chance to meet and exchange academic opinions with the executives of MM Mega Market Vietnam, a branch of BJC/TCC Group Thailand. He was welcomed by Mr. Bruno Jousselin, Managing Director of MM Mega Market Vietnam, and the company's executives. The atmosphere was warm and friendly.
Mr. Bruno Jousselin said that throughout the 20-year business development, MM Mega Market has expanded its business into 21 wholesale distribution centers and supermarkets throughout Vietnam, along with 5 fresh food sourcing and procurement centers, 2 warehouses, with over 4,000 employees and thousands of suppliers. MM Mega Market Vietnam or MMVN has a vision to develop a professional supply chain model that connects farmers and local producers to consumers. With 90% of products in Vietnam, it emphasized MMVN's commitment to revolutionizing the retail landscape and supporting the growth of the Vietnamese market.

The meeting then exchanged academic views on MSME and the company's role in the development of Vietnam's MSME, as well as future cooperation between the Faculty of Economics, Chiang Mai University and Mega Market Vietnam, which will further strengthen academic relations./p>
After that, Mr. Bruno Jousselin and the executives of MM Mega Market Vietnam kindly led the research team to visit the company's business.








